Digital is Shaping the Future of Healthcare

About Gunjan Aggarwal​

Gunjan Aggarwal is a healthcare leader specializing in data strategy, AI, omnichannel engagement, and martech. At Novartis, she has shaped cross-functional strategies across GenMed, oncology, and rare diseases using real-world data to enhance HCP and patient engagement.

About Abhishek Agrawal

Abhishek is a seasoned healthcare professional with 20 years of experience, specializing in commercial strategy, execution and organizational change management. He has led numerous large scale initiatives at GSK, Novartis. His consulting background includes significant portfolio management work with major pharmaceutical companies across various global markets. 

About Murray Aitken

Murray Aitken is a senior vice president of IQVIA, Executive Director of the IQVIA Institute for Human Data Science, and a Visiting Professor in Practice at the London School of Economics and Political Science.

The IQVIA Institute undertakes independent research, drawing upon the resources of IQVIA, and focuses on the role of medicines in patient care, the disruptive impact of technology, productivity in research and development, and the value of information in improving healthcare decision-making. 

About Luk Arbuckle

As Global AI Practice Leader and Chief Methodologist in Defensible Data & AI for IQVIA Applied AI Science, Luk connects strategy to the safe and responsible use of data and AI. He provides strategic leadership to clients and to IQVIA on the methods to get the most value from data assets and AI while aligning stakeholders for successful execution through trustworthy system design.  

Luk draws from an extensive background in AI science, with regulatory experience leading a technology team at the Office of the Privacy Commissioner of Canada. He has provided testimony to government bodies and in court, collaborated with data protection authorities and is regularly consulted by senior executives and industry leaders. Luk has published books, articles, and industry guidance. 

About Damon Basch

Damon Basch leads strategic partnerships in real-world data, clinical workflow and digital media solutions at Veradigm.  With over a decade of focus in EHR innovation, it’s his passion to drive a symbiotic relationship between Providers, Payers, Pharma, HIT stakeholders and the patients they collective strive to serve.   

About Sarah Bast

Sarah is a multi-channel health and wellness marketing strategist leading investment strategy for PHM’s clients.

Sarah brings influence, experience, and drive to disrupt the marketplace and create value for our clients.  She helps clients strategically invest to create measurable results.

Sarah created a specialized team focusing on Point of Care, Electronic Health Records, and Telehealth media and partnerships.

Sarah has nearly 20 years of pharmaceutical experience to the table.  She led marketing and media strategy for Bayer, Johnson & Johnson, AstraZeneca at PHM and has contributed to work across many other Life Sciences brands. Her dedication to analysis, optimization and strategy has been central in helping her clients achieve their goals.

About Matt Beebe

Matt Beebe has spent 30+ years in the Healthcare field with executive experiences leading businesses in Pharmaceuticals, Nutrition, and Agency/Consulting. 
Matt spent most of his career at Eli Lilly and Company where he lead large teams and businesses.  He is well known for his leadership of product launches and business transformation to drive market success.    

Most recently, he was General Manager of the US Therapeutic Nutrition business at Abbott where he had P&L responsibility and a commercial team consisting of HCP, Consumer, Sales, Retail, Finance, Innovation, and Analytics. This role required successful leadership for both Healthcare and Consumer Retail business segments.  

Matt has a Masters of Management Degree from The Kellogg School of Management, Northwestern University, and an undergraduate degree from Wabash College.

About Chris Beggs

Chris Beggs, Sr Director of Information Product Strategy is responsible for the overall strategy and product roadmap for IQVIA's portfolio of real world and commercial patient data assets. Chris has over 20 years experience working in patient data across data strategy, data integration, tokenization, and analytics.  

He is a recognized thought leader in patient data, data governance, tokenization, linking, and integration. He has conducted several webinars and published multiple whitepapers across these topics. 

About Bill Berry

Bill is currently serving as the General Manager of Life Sciences and Healthcare at Constellation. His primary focus is on integrating Gen AI into the content creation process, with the aim of enhancing efficiency, expediting delivery and achieving greater scale. This integration will enable the deployment of customized content for targeted home office marketing and improved sales capabilities. Consequently, it will revolutionize customer engagement strategies in the Life Sciences and Healthcare industries, ultimately contributing to improved patient well-being.

Prior to joining Constellation, Bill served as Head of U.S. General Medicines Business Operations and Transformation at Sanofi Pharmaceuticals, where he worked for over 25 years. At Sanofi, Bill spearheaded an initiative revitalizing the commercial Go-To-Market approach for customer engagement, which included the first AI decision engine for omnichannel precision marketing. This included leading efforts to scale artificial intelligence capabilities to drive global enterprise solutions and sponsoring modular content innovation for personalized marketing messages.

About Thea Briggs

Thea Briggs, MPH, is the Director of Strategy for Phreesia Life Sciences, where she oversees Strategy, Research and Marketing teams. Thea has served in strategy roles for over a decade at the intersection of healthcare, novel technologies, and marketing. At Phreesia, Thea helps develop platform innovations and works closely with partners to engage patients at critical moments along their care journeys, equipping them with trustworthy information to support behavioral change Thea Briggs, MPH, is the Director of Strategy for Phreesia Life Sciences, where she oversees Strategy, Research and Marketing teams. Thea has served in strategy roles for over a decade at the intersection of healthcare, novel technologies, and marketing. At Phreesia, Thea helps develop platform innovations and works closely with partners to engage patients at critical moments along their care journeys, equipping them with trustworthy information to support activation and patient activation. Previously, Thea has held roles at SERMO, ZocDoc, and Context Matters (A Decision Resources Group Company). Thea has a Masters in Public Health from Dornsife School of Public Health at Drexel University, where she focused on the impact of mainstream communication channels and misinformation on adoption of recommended health behaviors. 

About Sarah Brown

Sarah Brown is Director of Marketing for IQVIA Digital. With more than 15 years in marketing strategy, communication, and analytics roles, Sarah specializes in integrated, digital and personalized experiences. In her career, she has worked across several industries, including pharmaceutical, information technology and security, and healthcare nonprofit. Sarah has a Master of Science in Integrated Marketing Communications from Northwestern University. 

About Andrew Burkus

Andrew Burkus is a Senior Principal at IQVIA Digital, specializing in commercial strategy and thought leadership. With over 20 years of experience in data and analytics, including the last 15 years within healthcare, he brings extensive expertise in strategic marketing, campaign measurement and optimization, and predictive analytics. His work is dedicated to enhancing engagements between healthcare brands and their audiences.

A prominent industry figure, Andrew has spoken at numerous flagship events, including as the keynote speaker in 2024 at Digital Pharma East. He has been published in leading industry publications while also serving as the main host and contributor to IQVIA Digital’s podcast series, “Personalization Science,” and frequently leads our industry events and webinars.

About Kit Burkus

Kit joined IQVIA in 2018 as a subject matter expert in the pharmaceutical media measurement and optimization industry. A statistician by trade, Kit works across IQVIA teams to guide the methodologies for IQVIA’s suite of measurement products. Kit leads a team dedicated to the innovation of measurement capabilities, including expanding partnerships and building new products. Kit has a diversified background in her 15+ years in the pharma industry, having worked on brand teams, for pharma vendors, and at media agencies.

Kit earned her bachelor’s degree in mathematics from Lycoming College in Williamsport, PA and received her master’s degree in Statistics from Villanova University. 

About Michael Caruso

Over the past 10 years, Mike has spearheaded the growth of SSCG’s digital healthcare practice, leveraging deep expertise in biddable media and account management. A thought leader and relationship builder, he's instrumental in developing innovative client campaigns and fostering strong partnerships. His dedication to understanding client needs and overcoming challenges has been pivotal to SSCG’s success. 

Being a token New Yorker and Avid Home Chef for his wife and 3 kids, Mike’s approach is simple: treat people like people. Whether that means showing clients how biddable can help the challenges that exist throughout the treatment journey, throwing massive BBQs at his house for his team, or putting in extra time to help partners figure out how to overcome obstacles, Mike is happy to help.

About Alexander Condoleon

Alex Condoleon, MBBS MBA, is a globally experienced healthcare leader with expertise in the intersection of digital healthcare & the life science industry in pursuit of improving health. Dr. Condoleon has held senior leadership roles overseeing Medical Affairs and Innovation efforts in Australia, China, France and the US. His experiences cross the pharmaceutical, consumer health and digital healthcare businesses, giving him a unique perspective and vision of the future of healthcare.

Dr. Condoleon is currently Pfizer’s Chief Medical Affairs Officer for Medical Engagements & Impact, with responsibility for creating a data driven end-to-end medical / scientific customer engagement organization. Prior to joining Pfizer, Dr Condoleon was Sanofi’s Head of Digital Healthcare for the US, a role in which he evaluated market segments, scouted & prioritized potential digital healthcare partners, and successfully secured and launched a multi-year agreement with a leading digital therapeutics company, Dario Health.

Alex graduated from Medicine at the University of New South Wales, Sydney Australia. He was awarded an MBA at the Macquarie Graduate School of Management, also in Sydney Australia. Alex & his family now live in Boston, USA.

About Tyler Doppelheuer

Tyler Doppelheuer, Product Director at IQVIA Digital, specializes in healthcare data and innovative offerings. Tyler has over 10 years experience in claims data and analytics, including supporting nearly all of the top 20 largest pharma companies in strategic projects and understanding medical and pharmacy information.  

Relatively new to IQVIA Digital, he has launched a series of data offerings and support systems across pharma and med tech that are geared towards data insights and how those insights matter to various businesses. Tyler joins the IQVIA Digital team to bring that innovation mindset to a new group of clients.  

About Andrew Douglas

Andrew Douglas is a healthcare technology leader with deep expertise across analytics, data science, machine learning, data engineering, and AI. Most recently as SVP Data at GoodRx, Andrew has led transformative initiatives that powered intelligent, data-driven products—spanning everything from semantic search and personalized recommender systems to robust identity resolution and privacy-centric data platforms. With a focus on building scalable, trustworthy infrastructure, Andrew has helped bridge clinical, consumer, and claims data to drive innovation in digital health. His work sits at the intersection of utility and insight—delivering real-world impact through smarter decisioning, seamless user experiences, and ethical data practices.

About Holly Dunn

Holly joined Havas Media Network in 2017 to lead the health investment portfolio with a sharp focus on performance-driven media strategy. She specializes in digital investment and precision media execution, driving meaningful and measurable business outcomes for a diverse portfolio of brands, including pharmaceutical, insurance, health systems, and wellness categories.

With over 15 years of experience in health and wellness media, Holly is a proven leader- delivering results through data-informed, omnichannel media programs. Her expertise lies in building high-performing partnerships rooted in transparency, audience precision, and optimization, ensuring every dollar works harder for her clients. Holly is passionate about unlocking growth through data—leveraging media partnerships, real-time analytics, and technology to maximize ROI and minimize waste.

Known for her curiosity and problem-solving mindset, Holly has successfully led digital performance initiatives for some of the world’s largest health brands, consistently translating complex media strategies into clear business value.

Outside of work, Holly lives at the Jersey Shore with her three children and their family dog. She’s also an avid Alabama football fan—#RollTide.

About Dave Escalante

Dave Escalante brings more than three decades of unparalleled expertise in driving transformative growth strategies for life sciences and healthcare organizations. A leader in personalized omnichannel healthcare customer engagement, he heads IQVIA’s Digital Enablement Center of Excellence, managing an outstanding team and portfolio of data-driven, intelligent, and measurable solutions that improve brand performance to achieve business objectives. As an executive leader, Dave has led enterprises specializing in information management, commercial technology, consulting, and pioneering innovative healthcare data solutions.

About Brooke Fleming

Atlanta. New York City. Chicago. Boston: With more than 15 years of experience, Brooke is a digital and omnichannel Go to Market leader making a positive impact through diversity of experience, innovation, and targeted customer engagement.  I have a proven ability to manage across the product lifecycle, from early-stage assets to loss of exlusivity.  After 13 product and indication launches, She is adept at driving complex organizational transformation efforts as part of daily business.

Brooke is a digital native anchored in customer behavioral science. She is a diverse thinker with a high EQ and a genuine lover of strategy and the creative process to remove barriers. 
 

About Jeremy Flynn

Jeremy Flynn is the Senior Vice President of Data Products and Strategy, working closely with Clear Channel Outdoor Americas’ sales leadership and marketing to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments. 

Previously, Jeremy served as Senior Director of Data and Insights at Clear Channel Outdoor, and Director of Media and Revenue at ShareThis, a Silicon Valley-based company with offices in Palo Alto, New York, Los Angeles and Chicago. Throughout his career he's worked with Fortune 500 companies, helping them translate data and insights into consumer activation and marketing strategies. Prior to that, he was an analyst at Morgan Stanley. 

About Matteo Fochetta

Matteo is a Senior Marketing Manager at Pfizer Oncology where he oversees HCP brand omnichannel strategy and execution for the GU franchise. Before joining Pfizer, Matteo worked as a Creative and Digital Account Manager at Novartis, where he led various digital initiatives from inception through execution across the oncology portfolio. Matteo also has 7+ years experience working as an Account Manager in the pharmaceutical advertising agency world, where he's had the opportunity to support several commercial oncology product launches.

About Justin Freid

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About Luke Greenwalt

Luke Greenwalt is the Vice President of the Market Access Center of Excellence for IQVIA and leads a team of market access specialists across multiple functional areas. He has been in the industry for 25 years and has held a variety of roles ranging from sales to marketing to market access.

Luke has firsthand experience launching brands, managing product portfolios, and addressing real world challenges manufacturer’s face as they go to market. He has worked across dozens of clients and is a recognized thought leader in market access with focuses on macroeconomic industry trends, pricing and value, launch excellence, understanding the impact of payer controls on brand performance, patient affordability and copay programs, and gross to net strategies amongst other areas. Luke is an originator and collaborator on over two dozen white papers and frequent speaker on contemporary topics to the life science industry.

Luke holds an undergraduate degree from the University of Iowa and an MBA from St Ambrose University where he graduated summa cum laude. Go Hawks!

About Adam Goodcoff

Dr. Adam Goodcoff is the CEO of MedFluencers, the first and largest healthcare influencer marketing agency. He began his career as an emergency medicine physician in Chicago, quickly gaining recognition for his engaging and educational content on social media. Today, he has amassed millions of followers across platforms like TikTok and Instagram, becoming a leading voice in the digital medical community. 

In addition to his executive duties and clinical work, Dr. Goodcoff co-founded The Med Life, a brand aiming to educate and inspire those interested in medicine worldwide, and the Healthcare Social Media Academy, which helps HCPs find their educational voice online. He also serves as a medical advisor to OpenEvidence, where he leads the Digital Opinion Leader Advisory Board and helps shape medical social communications strategy. 

About Man Guo

Man is a strategic insights and analytics leader with extensive experience in the pharmaceutical industry, currently leading the Business Insights & Analytics (I&A) team at Bayer Healthcare women health.  With extensive experience as a strategic partner to commercial and sales leaders, Man spearheads key functions including market research, analytics, and forecasting. They collaborate closely with cross-functional team to drive execution, generate insights, and support critical decision-making.

About Mackenzie Herzog, PhD, MPH

Dr. Mackenzie Herzog is Vice President of Player Performance and Strategic Innovation in the Player Health & Safety Department at the National Football League. She holds a PhD in Sports Injury Epidemiology from the Department of Epidemiology at UNC Chapel Hill, a Master of Public Health degree in Epidemiology from Rollins School of Public Health at Emory University, and a Bachelor of Arts degree in Psychology from Northwestern University. She has 20 years of experience working in clinical sports medicine and sports injury research, including previous positions at Northwestern University Intercollegiate Sports Medicine in Evanston, IL, Steadman Philippon Research Institute in Vail, CO, the Centers for Disease Control and Prevention (CDC) in Atlanta, GA, Children’s Healthcare of Atlanta in Atlanta, GA, and IQVIA in Durham, NC. Her research interests include musculoskeletal and sports injury prevention and translational injury reduction efforts aimed toward keeping people active and healthy throughout their lifespans.

About Emily Hurley

Emily Hurley is a seasoned marketing professional with over seven years of experience at Pinterest, where she has specialized in the consumer packaged goods (CPG), consumer health, and most recently the pharmaceutical sector. Drawing from extensive prior experience in brand planning at leading ad agencies, Emily has developed a deep love for consumer insights that drives her strategic approach to partnering with brand and agency partners. 

About Katie Jensen

Katie leads a team of salespeople focused on the Interpublic Group agency holding company. She and her sales team bring scalable, performant media solutions to brand advertisers looking to leverage the Roku platform. As a part of this role, she oversees the relationship with top pharmaceutical advertisers such as AstraZeneca, Amgen, Merck and Gilead. She also acts as the sales lead on the Health category, informing the vertical strategy and bringing pharma-specific solutions to market as audiences increasingly shift from linear to streaming TV.

Prior to Roku, Katie held similar roles at Samsung Ads and Hulu. She is a graduate of the University of California, Los Angeles (UCLA).

About Andy Kennemer

Andy is currently a Principal Consultant with CXellence Digital Advisors, helping companies who seek to improve their customer targeting and acquisition efforts using direct to consumer and digital channels, improving launch strategies and commercialization. Previously he was VP, Customer Experience and Digital Innovation at GSK, leading the digital transformation for the U.S. business. His experience spans multiple industries, from his time at the pioneering internet service provider CompuServe, to multiple roles in retail including Victoria’s Secret and Abercrombie & Fitch, and as the head of digital marketing for JP Morgan Chase’s consumer bank division. 

Andy received his M.B.A. in Marketing from The Ohio State University and previously attended the University of Texas at Austin where he received his B.A. in Psychology. He currently lives in Chapel Hill, NC.

About Lindsay King

Lindsay has two decades of experience in media, spanning agencies and programmatic platforms. At CMI Media Group she leads programmatic initiatives for multiple high-value pharma accounts, both in HCP and consumer. Lindsay has excelled in enhancing programmatic strategies for brands, driving best-in-class activation teams, fostering thought leadership for clients, and delivering pioneering innovations in the pharma space.  

About Kristen Klasey

Kristen is currently the Director of Marketing Strategy at Novartis where she leads Patient Marketing across the Breast Cancer franchise. She and her team are passionate about empowering women to become informed advocates for early detection and diagnosis, care and treatment options while demystifying the breast cancer experience.

About Stephan Krucker

Stephan has more than 25 years of commercial experience, namely in Marketing and Sales for companies such as J&J, Pfizer, Boehringer Ingelheim, and Ymabs Therapeutics, where he led practices in launch excellence and digital transformation. Stephan brings a groundbreaking approach to product launches, using innovative go-to-market omnichannel strategies. Stephan began his marketing career launching blockbuster products in cardiometabolic disease, oncology, and nephrology. Over the last 10 years, he has focused primarily on launching products in rare diseases. Currently, Stephan is  Head of Omnichannel & Digital Marketing for Calliditas Therapeutics.

About Cristin Liberatore

Cristin Liberatore is a dynamic leader with over 14 years at IQVIA, currently serving as the Senior Director of Commercial Strategy for Pharma. She drives the development and execution of go-to-market strategies for digital offerings, focusing on the Pharma segment. Cristin collaborates with senior leaders across Sales, Marketing, Product Management, and Technology to ensure strategic alignment and deliver precision messaging. She plays a crucial role in supporting the sales team during high-stakes strategic meetings, co-developing impactful presentations, and providing deep insights into brand dynamics and trends.

About John Lilliquist

John Lilliquist leads the overall Health vertical at iHeartMedia where the team focuses on partnering with advertisers and agencies to consult, create and deliver impactful programs within the health and pharma spaces across iHeart’s audio ecosystem.  He started his career on the creative agency side working in account management and strategy for Y&R, DDB and Tribal DDB across a range of pharma partners.  Following stints at an ad-tech start-up and Warner Media, he started at iHeart in 2014 and launched the Health vertical in 2020 which was then the model for other verticals at iHeart. 

About Frank Lin

Wei Han Frank Lin is the SVP & GM at IQVIA Digital. Having worked with pharmaceutical companies, biotech, DSP, SSP, agencies, and healthcare companies for over two decades, Frank brings a vast knowledge of digital healthcare marketing, advertising technology, identity, measurement, and a deep understanding of brand needs and evolving technologies. He is responsible for the strategic direction of IQVIA’s Digital Enablement Center of Excellence, ensuring that brands have access to an open ecosystem of data and technology partners to deliver exceptional brand experience and patient outcomes. 

About Nancy McGee

Nancy McGee, JD, DrPH serves as Vice President and General Manager of IQVIA’s Patient Support Solutions Center of Excellence. Nancy leads a team of highly skilled patient access, and technology and innovation experts, to drive strategic growth with clients to create a seamless patient journey to drive improved health outcomes while transforming the patient experience. She works collaboratively with clients to understand the unique aspects of their products, mapping appropriate patient-forward services to serve patients and their caregivers with urgency and accuracy. As a senior healthcare executive with over 30 years of experience, Nancy has provided strategic advisory services to numerous organizations to help them achieve goals related to providing patients with access to innovative, lifesaving and prolonging, products and services. She has specific subject matter expertise in market access and patient access solutions, health policy, payers, and global public health. She enjoys working with teams and clients who are inspired by innovation and have a bias for action.

About Moira McKenna

Moira McKenna currently serves as the Head of Identity and Media Partnerships at IQVIA focused on building relationships that support IQVIA’s commitment to an open ecosystem across planning, activation, and measurement.  Prior to her role at IQVIA, Moira served as the Chief Revenue Officer at Throtle, the data onboarding and identity resolution company and held senior sales roles at Viant Inc., JC Decaux, Conde Nast, and Turner Broadcasting. Moira has extensive experience in all aspects of the media and advertising landscape including Ad Tech platforms, Identity, Digital, OOH, and TV. 

Before starting her career in Media and Advertising, Moira taught high school English after receiving her BA from Rutgers University and holds an MBA from Trinity College, Dublin. 

About Bill McNey

Bill is an Asset Commercialization Partner at IQVIA, where he supports small and emerging biopharmaceutical companies in their commercialization and launch initiatives. He has over 30 years of experience in the pharmaceutical and biotech sectors, driving commercial success across various therapeutic areas.

Recently, as Head of Commercial for an EBP company, he led the transformation of the company from a clinically-focused organization to a fully integrated biopharmaceutical firm. Throughout his career, Bill has worked in small, medium, and large companies, consistently achieving impactful results through the successful launch of innovative biologic agents and effective product introductions. His extensive experience includes senior leadership roles in Commercial Operations, Sales, Marketing, Market Access, New Product Planning, and Corporate transformations.

About Jocelyn Miller Zeitzoff

Jocelyn leads strategic brand partnerships at The Atlantic—spanning award-winning editorial sponsorships, live events, custom content, original research, and advertising solutions. She was named one of Folio’s Top Women in Media in 2018 for her leadership in building The Atlantic’s healthcare sector strategy and forging impactful partnerships across the industry. Before joining The Atlantic, Jocelyn worked in editorial at the Knopf Doubleday Publishing Group, with a focus on memoir, neuroscience, psychology, and American history. She lives in the Washington, D.C. area with her husband and children. 

About Diana Morgenstern

Diana Morgenstern, MD, FACP is Executive Strategist in the IQVIA US Medical Affairs Center of Excellence. A general internist whose varied career to date includes depth and breadth in clinical practice, medical education, medical communications, and the pharmaceutical industry, she has extensive leadership experience in US and Global Medical Affairs, in both large pharma and smaller biotech. She has held product-specific and portfolio-level responsibility for development stage and in-line products including vaccines, women’s health, gastroenterology, ambulatory care and hospital-based specialty therapeutic areas, collaborating with internal and external colleagues in these roles to develop medical strategies in support of the needs of patients, health care providers and health agencies.
 
Dr. Morgenstern has published in the areas of real world evidence and patient voice, women’s health, women’s mental health, pneumococcal and meningococcal vaccination, health economics, and gastroenterology. Recognized as a “Best Doctor” in the NE Region of the US, Dr. Morgenstern has continued to supervise internal medicine residents in primary care internal medicine and holds a clinical appointment at the Lewis Katz School of Medicine at Temple University.

About Indraneel Mukherjee

Indraneel is a leader in IQVIA's Brand & Commercial Strategy consulting practice. He brings over 17 years of experience with consulting working with Global Pharmaceutical companies on commercial strategy and commercial model transformations. Prior to IQVIA, Indraneel was a key leader in ZS's Strategy & Transformation practice supporting Pharma leaders on commercial model and digital transformation in driving better launches and inline brand growth.

About Chitra Narasimhachari

Chitra Narasimhachari is an accomplished professional with extensive experience in data, insights, commercial excellence, analytics, data science, digital and decision sciences within the pharmaceutical industry.

She currently holds the position of Vice President of Global Decision Sciences and Insights at Gilead Sciences, where she leads global integrated insights and analytics, advocating for data-powered decision making and embedding data science into commercial value chain. She also plays a representative role for commercial in the Enterprise data science council with main focus on AI governance, synergies of AI across the enterprise and responsible AI framework.

Her previous roles include significant leadership positions at Novartis, such as Vice President and Head of Enterprise Analytics, and Executive Director of Portfolio Innovation and Effectiveness. Earlier in her career, she held important roles at Johnson & Johnson and various consulting positions, where she supported data-driven decision processes across multiple pharmaceutical sectors.

She has been recognized with various awards in the industry for data science and AI and analytics. Chitra holds an MBA in Pharmaceutical Marketing from Rutgers University and a Bachelor's degree in Computer computer Engineering from India.

About Deb Nevins

Deb Nevins is the Chief Marketing and Strategy Officer at POCN Group, where she leads innovative strategies to help pharmaceutical companies and their agencies identify, understand, and engage with Nurse Practitioners (NPs) and Physician Assistants/Associates (PAs). With over 25 years of experience in interactive marketing and 20+ years in pharmaceutical advertising, Deb blends strategic vision with executional excellence, ensuring that NPs and PAs are recognized as essential healthcare providers.

A dynamic leader, mentor, and public speaker, Deb is passionate about elevating NP/PA engagement and driving impactful commercial strategies. Prior to pharma, she served in the United States Air Force at the White House Communications Agency, bringing a disciplined and forward-thinking approach to her work.

Beyond her professional pursuits, Deb is a world traveler, published author, and advocate for living an intentional life—driven by passion, purpose, and the relentless pursuit of excellence.

About Nicola Partridge

About Jason Patterson

Jason’s vast experience of understanding audiences, media and effectiveness drives growth for the world’s largest advertisers. He has deep experience in agency analytics, healthcare media and both patient and HCP behavior measurement. Jason has been instrumental in developing analytical solutions, data feeds and applying market leading methodologies to understand HCP and Patient promotional response to marketing investments. 

In his current role, Jason leads a team of health data scientists and strategists in the application of data, analytics and AI to generate data-driven insights and on-demand decisions that drive performance and capture growth from patient, physician and payer initiatives. His experience includes analytically-focused roles within agencies as well as third-party analytic firms. Jason joined PHM from Comscore, where he led the development and execution of solutions by understanding the behaviors of patients exposed to marketing investments.

About Egbavwe Pela

Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.

About Kimberly Platten

Kim Leads IQVIA's US Thought Leader Engagement and in her role she  spearheads the delivery of best-in-class Expert / Key Opinion Leader (KOL) data across diverse disciplines, empowering stakeholders to optimize product strategies throughout the lifecycle. Drives AI initiatives with essential, robust, and healthcare-grade data, ensuring strategic excellence and innovation.​

Kim collaborates closely with Medical Affairs and Commercial Teams to introduce innovative solutions for strategy, planning, launch, and commercial initiatives.​

About Avinash Prabhakar

Avinash is a results driven commercial leader with over 20 years of pharma experience across specialty medical affairs, market analytics, sales, and oncology marketing. He has spent the last nine years at Janssen and GSK Oncology contributing to very successful launches for IMBRUVICA, DARZALEX Faspro, and OJJAARA. He is currently leading the OJJAARA HCP marketing team through a very successful rare blood cancer launch and gets to use the latest data, tech, and AI everyday to craft exceptional customer experiences for hem/oncs treating myelofibrosis patients with anemia.

About Erik Qualman

Five-time Bestselling Author and Keynote Speaker, Erik Qualman, has spoken in over 55 countries and has reached over 50 million people. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind the "Harry Potter" series.

His “Socialnomics” work has been on 60 Minutes to the Wall Street Journal and used by NBC Universal to NASA. Over 500 universities use his materials. Qualman’s animation studio wrote and produced the world’s most-watched social media video “Social Media Revolution.” Qualman was formerly a sitting professor at Harvard and MIT’s edX labs. NYU Stern signified Qualman is to digital leadership what Deming is to quality and Drucker is to management.

Qualman received an honorary doctorate for his groundbreaking work What Happens in Vegas Stays on YouTube. Qualman is also the founder of Equalman Studios which has produced film and animation projects for the likes of Disney, Cartier, CompuCom, Chase, Hearts on Fire, IBM, and many other global brands

About Kara Quinn

Kara Quinn is part of Pfizer’s CRM Center of Excellence team, working as the Director and US Primary Care HCP CRM Strategy Lead. With a strong background in CRM Marketing strategy, analytics and operations, Kara has been instrumental in developing and implementing innovative CRM programs that enhance customer engagement and drive business growth across various industries.

Kara is passionate about leveraging cutting-edge technologies to transform CRM and improve patient outcomes. She is committed to fostering innovation and driving strategic initiatives that align with Pfizer's mission to deliver breakthroughs that change patients' lives. Prior to Pfizer, Kara led CRM teams at Klick Health, L’Oreal and various large retail organizations, Ascena retail, Bed Bath and Beyond and The Children’s Place. 
Kara believes that patients and HCPs, like consumers in CPG, expect to be recognized as individuals and that they appreciate life sciences companies that work hard to meet their individual needs. 

About David Reim

David leads the Audience Data group within IQVIA Digital. David draws from his extensive background in product development, client needs, and the U.S. legal and regulatory environment, to deliver data-driven solutions to healthcare clients which meet internal and external expectations. 

About Jerrad Rickard

Jerrad, with 20 years of healthcare and digital marketing experience, is a recognized leader in healthcare advertising, across data, technology, creative, and more. He’s currently the Head of OneKey Product and Strategy at IQVIA Digital Enablement, PM360’s Company of the Year for providing advanced analytics and technology solutions for exceptional healthcare brand experiences and better outcomes. Before the world of healthcare marketing, he worked in sound design at High Voltage Software, a video game studio. He has an academic background in Digital Multimedia Development with a focus in motion graphics and audio design for film and games. A lifelong gamer, he plays an active part in streaming and content creation communities, focusing on action RPGs and racing simulation games. 

About Justin Rosen

Justin Rosen leads Ampersand’s Data organization, including responsibility for all things Insights, Analytics, and Data Collaboration and Partnerships. His team manages the development of new and innovative uses of data in support of Ampersand’s mission to transform the TV industry to audience-based, multiscreen, and accountable. In his time with the company, he has led the implementation of Ampersand’s Addressable TV data capabilities, established Ampersand’s Total TV measurement and Incremental Reach solutions, and piloted first-of-its kind data collaboration partnerships directly with Pharma brand analytics teams thanks to clean room technology. Justin also works alongside Ampersand’s MVPD owners and affiliates, as well as third-party data providers, to ensure consistent methodology, data governance, and workflows. 

Prior to joining Ampersand, Justin was Executive Director, Data Innovation with Comcast Advertising. He has also spent time at Turner Sports with their Research & Strategy team, as well as with The Nielsen Company, in their Media Analytics group.

Justin received an MBA from New York University’s Stern School of Business, and a BA from Cornell University.
Justin lives in South Orange, NJ with his wife and two sons.

About Joshua Roth

Josh is a Sr. Principal with IQVIA's Primary Intelligence team. He brings over 15 years of primary research experience to his current role overseeing strategic custom research supporting several key client accounts, and IQVIA's Segmentation COE Lead.

About Stuart Schwartzapfel

With over a decade focused on developing new measurement currencies, Stu has made a career of bringing together iconic American media companies and brand advertisers around data that is faster, more accurate and more actionable. With the support of iSpot’s vast client base of A-list brands—marketers utilizing iSpot’s real-time analytics to transform their TV strategies—Stu has been leading a movement to rethink how entertainment companies can better engage consumers while optimizing their TV ad performance. From helping to empower studios to buy TV based on ticket sales, or giving networks the ability to broker ad inventory based on business-outcome guarantees, Stu spends his days driving the industry forward. Prior to his time at iSpot, using NLP-derived emotion measurement data as Chief Strategy Officer at Canvs AI, Stu helped Fox and Pepsi broker integrated deals based not just on impressions but on how advertising moves people to feel and express themselves. Earlier, as a strategist and analyst at agencies like Young & Rubicam, Saatchi & Saatchi, and Publicis, Stu led the launch of dozens of new car lines and household products. Always fascinated with the power of storytelling and data-driven truth, Stu got his professional start as a journalist for The New York Times, WIRED and BusinessWeek.

About Vicki Sherry

Victoria Sherry, DNP, CRNP, ANP-BC, AOCNP holds a dual appointment at the Abramson Cancer Center Penn Medicine as an adult oncology nurse practitioner for thoracic malignancies and as an advanced senior lecturer at the School of Nursing where she teaches both undergraduate and graduate students. She completed her MSN at the University of Pennsylvania and her DNP at Duke University. Victoria  is a member of the Oncology Nursing Society (ONS) and the Philadelphia Area Chapter of the ONS as well as the Xi Chapter of Sigma Theta Tau, the honor society of nursing.

Throughout her career, Victoria has developed numerous presentations, webinars, and podcasts focused on the clinical knowledge of treatments and supportive care for patients with lung cancer. She is widely published on multiple topics with a focus on symptom and toxicity management in lung cancer.

About Josh Simon

Josh Simon leads Centered, CMI Media Group’s Social Center of Excellence, as Senior VP. Josh has grown the agency’s content and social media services including digital media production, influencer, community management and enterprise guidance. Josh is particularly energized by the emergence of influencer activations within pharma and finding unique ways to minimize content gaps with media plans. Josh has over 15 years of social media experience with 10+ years focused in pharma, in both agency and in house settings. 

About Kelly Simpson–Angelini

Kelly has 30+ years of experience building a creative scientific agency with extensive involvement in commercial brand development, brand marketing, global brand and portfolio strategy and positioning, consumer behavior and market insights, scientific content and advocacy development. 

About Billy Sountornsorn

Billy Sountornsorn is the Head of Industry for Healthcare Ad Sales at LinkedIn Marketing Solutions, where he leads the charge in helping healthcare brands leverage LinkedIn's platform to reach both consumers and healthcare professionals (HCPs). With over 13 years at LinkedIn, Billy has held roles in sales, market development, product marketing, and insights, and has played a key role in growing LinkedIn's Healthcare vertical—one of the fastest-growing emerging sectors. LinkedIn for Healthcare partners with brands in pharma, health tech, medical devices, health systems, providers, and insurance to achieve their marketing and sales goals using LinkedIn's media and advertising solutions. Before joining LinkedIn, Billy spent over 15 years in media and advertising, including at Kantar, part of WPP. His industry experience and passion for innovation helps healthcare brands maximize their impact on the world’s most trusted professional platform—where health and work meet.

About Alison Tapia

Alison Marie Tapia is an innovative marketing leader with experience driving revenue growth through strategic brand positioning, customer engagement, and data-driven campaigns.  

Alison has held significant roles at Dermavant Sciences, an Organon company, and AbbVie (formerly Allergan, Actavis, Forest Laboratories) in various leadership roles. With over 20+ years of experience in the pharma industry, Alison has become an expert in omnichannel launch excellence and digital transformation. She has played a pivotal role in the success of 20+ Rx product launches and has a proven record of establishing enterprise-wide approved solutions to maximize channel investment and impact. Recognized for fostering collaborative environments that encourage cross-functional alignment and strategic vision execution, Alison is seasoned in optimizing ROI and shareholder value. Her strategic mindset and ability to navigate complex pharmaceutical landscapes has enabled her to add value to brands in all stages of their lifecycle. 

Alison holds a Master of Business Administration in Marketing Management from Pace University, Lubin School of Business, and a Bachelor of Arts in Corporate Communication from the College of Mount Saint Vincent. She has earned professional certificates in Digital Marketing from Northwestern Kellogg School of Management and Direct and Interactive Marketing from NYU School of Continuing and Professional Studies. As an industry thought leader, Alison has been featured at numerous speaking engagements, publications and holds seats on several advisory boards. 

About Moriah Weissman

Moriah is a trained pharmacist with a deep passion for shaping the future of Medical Affairs. In her current role, she excels in advancing Medical Affairs strategy and capabilities, focusing on impactful scientific exchange, evidence generation, and stakeholder engagement. She leverages her diverse background in pharmaceuticals, clinical practice, account management, and strategic leadership to achieve these goals.

Moriah believes that the future of Medical Affairs lies in the integration of data-driven insights, innovative digital tools, and enhanced cross-functional collaboration. As the industry evolves, she sees Medical Affairs taking on an increasingly strategic role—shaping the healthcare ecosystem, driving scientific innovation, and ultimately improving patient outcomes. She is dedicated to being a part of this transformation and ensuring that Medical Affairs continues to lead with purpose and impact.

About Tim White

Tim White is the US Chief Digital & Technology Officer at GSK.  In this role, Tim leads digital transformation, technology (IT), omnichannel operations, and data strategy for GSK’s largest commercial operating company. He has 20 years of experience in digital and technology within the pharmaceutical industry, having previously worked in local, regional, and global roles at Merck, Novartis, Lundbeck, and prior to joining GSK as the Global Commercial Chief Digital Officer at Teva.

About Richard Zwickel

Richard Zwickel, the visionary Founder and CEO of POCN, has led the organization to become the largest network for Nurse Practitioners and Physician Associates in the U.S. His leadership has been pivotal in integrating advanced data analytics with strategic engagement strategies, transforming how NPs and PAs contribute to healthcare. Richard’s dedication extends beyond POCN; he is a Board of Trustees member for Gottesman RTW Academy and a Steering Committee Member for HealthForce.org, demonstrating his commitment to both professional and philanthropic endeavors.