Adding Endemic Media Drives Increased Prescription Lift for Life Science Brand
Wakefulness medication brand unlocks an additional 14%+ lift in new prescriptions with IQVIA's Endemic Marketplace.
The IQVIA Media Operating System powered a campaign synergizing endemic and non-endemic programmatic media promoting a medication for wakefulness treating excessive daytime sleepiness due to narcolepsy or obstructive sleep apnea (OSA). For this case study, the brand worked with IQVIA Digital to measure the impact of endemic and non-endemic media exposure on the prescribing behavior of participating healthcare providers (HCPs), including physicians, nurse practitioners (NPs), and physician assistants (PAs). Results show a strong evidence that adding endemic media to non-endemic campaigns can make engagement stickier for audiences and play a more effective role in increasing prescription activity for the brand.
