Enhanced Social Reach with AIM XR Behavioral Audiences
January 13, 2025
CMI Media Group and IQVIA Digital collaborated to integrate an AIM XR HCP behavioral audience segment with existing IQVIA clinical HCP segments to enhance performance of a Meta Awareness campaign for a leading pharmaceutical brand.
In this case study, you’ll discover how integrating AIM XR HCP behavioral audience segments significantly enhanced a Meta Awareness campaign’s efficiency and reach. Learn about the strategic approach taken, the impressive results achieved, and the actionable insights for future social awareness campaigns. See how AIM XR data can optimize your marketing efforts by increasing reach while reducing costs.
