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Tune in to our panel at DPE 2024 with omnichannel healthcare marketing experts across CMI Media Group, Bayer, and AstraZeneca to learn how to:

  • Develop a cohesive content strategy that aligns with brand goals across all channels

  • Utilize customer insights and data to create personalized and relevant content

  • Optimize content for different platforms, from social media to email marketing and beyond

  • Leverage multimedia elements such as video, infographics, and interactive content to enhance engagement

  • Measure content performance with analytics to refine and improve future campaigns

Moderator

Michael Diaz
Michael Diaz

Omnichannel Content Capabilities Lead

Merck Animal Health

Speakers

Justin Freid
Justin Freid

Chief Media and Innovation Officer

CMI Media Group

Edith Hodkinson
Edith Hodkinson

Head of Digital Strategy & Thought Leadership

IQVIA Digital

Lars Merk
Lars Merk

Senior Director, Global Digital Customer Engagement

AstraZeneca

David Murawski
David Murawski

Director, Digital Strategy & Operations

Bayer Healthcare