
Content That Connects: Crafting Compelling Stories for Omnichannel Pharma Marketing
Tune in to our panel at DPE 2024 with omnichannel healthcare marketing experts across CMI Media Group, Bayer, and AstraZeneca to learn how to:
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Develop a cohesive content strategy that aligns with brand goals across all channels
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Utilize customer insights and data to create personalized and relevant content
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Optimize content for different platforms, from social media to email marketing and beyond
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Leverage multimedia elements such as video, infographics, and interactive content to enhance engagement
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Measure content performance with analytics to refine and improve future campaigns
Moderator

Michael Diaz
Omnichannel Content Capabilities Lead
Merck Animal Health
Speakers

Justin Freid
Chief Media and Innovation Officer
CMI Media Group

Edith Hodkinson
Head of Digital Strategy & Thought Leadership
IQVIA Digital

Lars Merk
Senior Director, Global Digital Customer Engagement
AstraZeneca

David Murawski
Director, Digital Strategy & Operations
Bayer Healthcare