Keynote

Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine

The healthcare industry is on the brink of profound transformation, and this will have tremendous effect on how brands go to market- from clinical to commercialization and beyond.

In the next five years alone, we anticipate the debut of approximately 250 to 270 novel therapies and a significant portion of these will emerge in highly specialized domains like Oncology, Immunology and Obesity. These advancements promise to enhance the quality of life and improve the survival rates for patients across both rare and prevalent diseases.

As we venture into a future where medicine becomes increasingly specialized and personalized, it is imperative for brand marketers to adapt and lead this evolution. Join IQVIA Digital and the IQVIA Institute as we:

Showcase how innovation and technology are propelling healthcare forward and the implications for brand marketers as they refine their communication strategies.
Examine the pivotal role of digital marketing in navigating the upcoming challenges and opportunities associated with the expanding scope and intricate complexity of future treatment options
Highlight strategies to pinpoint and captivate the appropriate audiences with a heightened level of personalization and the necessary methodologies required to gauge the effectiveness of these engagements