Driving Early Detection: The Impact of Digital Point-of-Care Messaging on Breast Cancer Screening Rates
February 04, 2025
To support earlier detection, IQVIA Digital and Phreesia collaborated with the Prevent Cancer Foundation on an initiative, launched in October 2023, designed to motivate women to get screened for breast cancer. Download the report to learn more about the results of this campaign.
Using Phreesia’s platform for private, consented message delivery and utilizing IQVIA Digital’s measurement capabilities, the Prevent Cancer Foundation gained valuable insights into how digital messaging delivered directly to patients prior to a healthcare appointment can enhance education efforts and drive action. Most important, the results of the measurement study demonstrated how these messages can drive incremental breast cancer screenings, which are critical for early detection and enhanced survivability rates among women who receive a positive diagnosis.
