Female specialist explaining diagnosis to her patient

Webinar

Better Together: Intelligently Deploying Endemic and Non-Endemic Programmatic to Improve HCP Engagement

Summary

Healthcare providers (HCPs) are more receptive than ever to receiving key brand messages in digital channels – with growing interest in endemic media. A recent study found 61% of HCPs indicated they trusted ads in endemic environments. *

Join our webinar as we delve into what endemic programmatic media is and how it can be strategically harmonized with non-endemic media to drive better outcomes. Here’s what you will learn:

Programmatic Endemic Improves Brand Performance: Quickly explore the historical role of non-endemic and endemic media and learn how programmatic endemic is improving Brand connections and relevance with HCP audiences.
The Art of Media Pairing: We’ll unveil a recent case study, demonstrating how the right mix of media will amplify HCP messages and drive script lift.
Leveling Up Programmatic Strategy with Insight Signals: Discover how to further enhance endemic and non-endemic programmatic with cutting-edge insight signals and intelligent triggers – smartly guiding HCP media planning, audience identification, and activation.

*eMarketer. “Doctors are influenced by where they see professional ads.” 21 Sep. 2023.