Lessons from 228 Million Emails: Insights for 2024
Summary
As marketing strategies and best practices continue to evolve, email remains a key element of a well-rounded digital marketing strategy, especially for healthcare marketers. Interacting with physicians and healthcare providers through email provides a crucial opportunity to engage your audience with intelligence, ultimately leading to better personalized brand experiences.
Join this thought-provoking webinar as we explore:
- Data and insights derived from the over 19 million emails IQVIA sent each month in 2023
- Trends in pharma and provider audiences
- Key performance benchmarks to incorporate into your campaigns
- Changes to the landscape of email marketing that will affect all healthcare marketers in 2024
Speakers
Jacob Aguilar
Director, Email Product and Strategy
IQVIA Digital
Kevin McGreevey
Product Manager, Email
IQVIA Digital
Ashley Davis-Annett
Client Services Rep
IQVIA Digital