
Navigating Social Media in 2025: Essentials for Healthcare Marketing
Summary
It will be no surprise to any marketer that the social media landscape continues to evolve at a rapid pace. For healthcare brand marketers and their agencies, this fast pace presents unique challenges – but also opportunities.
In this webinar, our panel of experience industry experts will dive into a dynamic discussion on the key trends in social media advertising for 2025, the specific impact on pharmaceutical brand managers and social media agencies, and how to thrive in a radically changing social media environment.
Key Takeaways:
- Exclusive Insights: Learn what’s shaping the social media landscape now, including the potential TikTok ban and the growth of search functionalities on social platforms, and understand their implications for the pharmaceutical industry.
- Strategic Adaptation: Understand how to use new social media trends to create compliant, impactful campaigns that resonate with healthcare audiences.
- Innovative Approaches: Gain actionable strategies for developing effective social media campaigns that keep pace with the dynamic environment, helping your brand stays ahead of the curve.
- Expert Panel: Engage with a panel of seasoned experts who will share their experiences and predictions, providing you with the knowledge to adapt and thrive in the ever-changing social media landscape.
Join us to explore how you can harness the power of social media to deliver exceptional healthcare brand experiences and drive meaningful engagement in 2025 and beyond.
Speakers

Ethan MacDonald
Lead, Social Media Product
IQVIA Digital

Michael Saffert
Vice President, Paid Social
CMI Media Group

Liz Dignam
Director, Search & Social
Greater Than One
Moderator

Nicola Partridge
Director, Commercial Strategy
IQVIA Digital