Webinar

Our Resident Data Nerd Spills the Tea: Confessions from a Methodologist

Summary

Marketing without measurement is like sailing without a compass. You might be moving but you have no idea if you are heading in the right direction.

Even if you are measuring, with the breadth of statistical approaches available today, establishing a measurement approach and methodologies aligned to business goals can be challenging. What if the metrics provided don’t accurately answer your business questions? What if your measurement partner is misinterpreting statistical results? What if the metrics you receive aren’t actionable?

We don’t want you to make decisions based on marketing spin. You need to make the most out of every marketing dollar you have. Waiting for an ROI study after the campaign ends is so 2009. In today’s world, you need to improve campaign performance quickly, optimize frequently, and be confident you have the right analysis for the right decisions. And that’s the tea!

Attendees will leave with insights on:

Why pharma values measurement and understand the metrics that matter most.
What to look for when purchasing measurement or selecting a measurement partner – and red flags that might pop up.
How to identify analytics results that seem inaccurate or inconsistent.
Share best steps to get the measurement needed to make sound data-driven business decisions.