Young doctor consulting patient in clinic smiling happily

Webinar

Up Close and Personalized: Humanizing the Healthcare Customer Journey

Summary

Advancements in technology have revolutionized how healthcare professionals (HCPs) access information, shaping the way information is delivered to them. While the advantages of access to greater information are evident, HCPs grapple with the potential downside of digital messaging overload and messages that may or may not be relevant to their practice. A recent poll conducted by one of our strategic partners revealed that 70% to 78% of physicians find digital resources convenient, educational, and valuable. *

To address these challenges effectively, brands must adopt a more intelligent approach to communications. Success lies in creating personalized and coordinated omnichannel strategies tailored to the unique needs and challenges faced by HCPs as they care for their patients. This begins by incorporating behavioral insights to enhance both digital and in-person interactions, thereby deepening HCPs’ engagement with the brand. Ultimately, patients see the benefit of these improved interactions by ensuring the patient-provider dialogue is inclusive of all options available to address their unique medical and financial needs.

During this webinar, experts from IQVIA’s Digital Enablement Center of Excellence will address:

The Power of Behavioral Insights:

By analyzing healthcare professionals’ (HCPs) medical research activities, brands can uncover patterns and preferences. This valuable information enables tailoring of messaging for greater relevance and timeliness.

Strategic Timing:

Engaging HCPs during their research phase, perhaps even before treatment decisions are made, ensures that messages reach them precisely when needed most. This strategic timing contributes to more effective patient care.

The Benefit to the Patient:

Demonstrating how timely information, aligned with an HCP’s practice, can enhance health equity reinforces the importance of personalized communication.

https://www.fiercepharma.com/marketing/doctor-wont-see-you-now-survey-shows-pullback-person-rep-meetings-rise-omnichanne