Solutions

Unlock opportunities to transform customer experiences

IQVIA Digital works together with life sciences companies, agencies, endemic and consumer publishers, and an open ecosystem of partners to modernize digital marketing. Enabling your success is our top priority.

Partner with us on your marketing strategies from end-to-end or to drive a specific initiative. Our platform- and data-agnostic approach helps brands deliver more timely, relevant information about innovative treatments to HCPs and consumers.

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Connect the dots to activate timely and relevant engagements

Our digital solutions blend unsurpassed data, innovative technology, and omnichannel expertise, enabling marketers to seamlessly plan, activate, measure, and optimize touchpoints for more human connections.

Data

Our comprehensive clinical, demographic, and behavioral data assets serve as the foundation to model precise audiences, personalize customer journeys, adapt to market changes, measure campaign performance, and more.

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Technology

At IQVIA Digital, we proactively research and anticipate trends in healthcare marketing. This shapes our development of integrated omnichannel solutions that enable our partners to execute intelligent, precise, and privacy-optimized campaigns.

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Expertise

Realize the potential of your digital marketing by enlisting our specialists in data science, healthcare, AI technologies, identity, and consumer privacy. We consult with our clients to improve digital marketing performance and drive impactful outcomes.