The Open Ecosystem
We are committed to connecting partners to enable true omnichannel healthcare marketing, personalized customer engagement, and outcomes-driven measurement. Our approach is transparent, privacy-optimized, and guided by the critical need to safely – and responsibly – reach priority, U.S.-based audiences to deliver the healthcare information they need, when they need it.
Healthcare professional audiences
We use advanced, transparent methods to build our HCP database and provide pinpoint audiences for activation and customer engagement.
Consumer audiences
We use advanced clinical data and models to build DTC audiences that deliver high audience quality and performance.
Our measurement, delivered through your platform
Through use of connected data, we deliver advanced enterprise measurement capabilities to our clients and partners, giving users unprecedented ability to optimize campaigns and achieve better media performance.