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Resources

Tap into digital healthcare marketing insights that impact pharma companies, marketing agencies, publishers and partners. Learn from data scientists, healthcare marketers, digital marketing experts, and other leaders on topics and trends that matter to you.

Female specialist explaining diagnosis to her patient
Webinar

Better Together: Intelligently Deploying Endemic and Non-Endemic Programmatic to Improve HCP Engagement
Successful confident mature businesswoman
Podcast

Personalization Science Podcast Series
Portrait of adult female doctor sitting at desk in office clinic.
Case Study

Adding Endemic Media Drives Increased Prescription Lift for Life Science Brand
Senior middle aged female medical worker in modern clinic
Report

Navigating the Inbox: Email Trends and Insights for Healthcare Provider Marketing
3469_A female doctor chats to an elderly patient 2
Blog
300 Words: Are Your Social Media Campaigns Driving HCP Engagement?
People Working in Office
Blog
Significance Testing: What Brand Managers Need to Know
Portrait of adult female doctor sitting at desk in office clinic.
Blog
300 Words: The Shift to Personalized, Human-Centered Marketing
Doctor planning surgery with tablet
Blog
Healthcare 2028: The Strategic Role of Brand Marketing in Personalized Medicine
3448_Doctor typing report on laptop.-1
Blog
The Endemic Media Advantage in HCP Marketing
MMM-Podcast_with Edith
Podcast
Cannes 2024: Shaping the Future of Healthcare Marketing
MMM-Podcast_2 with Edith
Podcast
A Hammer for Every Nail: Exploration of AI at Cannes
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Blog
Two Metric “Must Haves” for Healthcare Marketing: Audience Quality and Net Impact
Edith Panel 2
Keynote
Content That Connects: Crafting Compelling Stories for Omnichannel Pharma Marketing
Andrew Murray Keynote 5
Keynote
Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine
Businessman Using Laptop in Cafe
Blog
3 Insights to Use Now in HCP Email Marketing
Colleagues talking with documents
Webinar
Our Resident Data Nerd Spills the Tea: Confessions from a Methodologist